EMBARK AIRLINES
I created a fictive airline called Embark. The idea behind my airline was that it would have imagery and values of the Nordic Region. I wanted Embark to have all of the ideal elements an airline should have: safety, efficiency, and great customer service, while also focusing on making traveling exciting, comfortable, and not something to worry or stress about.
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I wanted to create an airline that celebrates adventure and traveling to cool places that was based out of Finland. I was inspired by the nature in Finland, their beautiful forests, and the Nordic’s sleek simple designs. There are different representations behind the logo symbol as it looks like different things: tree, arrow, two reflected E’s. For the logotype, I decided on all lowercase to convey a friendly feel and curviness to give it life and vigor.