Afterglow fitness
I created a fictive woman-owned gym, exclusive women, located in the upper east side of Manhattan. The goal was to created an environment where women can feel their best self while working out. Afterglow provides luxury, with state of the art machines and equipment, instructor-led group fitness sessions, and a beautiful view of the city skyline for a boost of motivation and good energy.
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I chose the brand name Afterglow because it sounds luxurious, feminine, and empowering. I came up with this idea as, after the gym, your skin is “glowing” with sweat, and it is flushed or pink. I thought this was a unique name that isn’t too obvious and straightforward as a gym.
