CLOUD SUBSCRIPTION BOX
I created a fictive cannabis subscription box called Cloud. I worked with a team from a marketing class to create a subscription box and simulate a real work scenario. I listened to what their idea was for the brand and brought their vision to life. I created and designed the brand name, brand elements, and mockups for the box.
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I wanted this brand to look easygoing, playful, and laidback, matching the feel of and vibe of smoking weed. I wanted the color palette to be green taking from the colors of marijuana and earth tones. I used a funky cloud symbol for the logo and created a pattern from the logo for the outside of the box. I created another pattern similar to the cloud pattern style, using marijuana leaves. I used playful language on the box to hint to what the contents of the box are. Then I decided to add another outside element, stickers, which would be included freebies in the box.